It first took Abramson 25 years to compile enough notes, plans, proposals, contacts and facts to write the How-Not-To book in late 1999. Starting as a 160 page, admittedly poorly written compilation of experiences, into the present 322-page behemoth of what-to-do and what not-to-do, has gone over big. Selling almost 3,000 copies, now with a CD containing 20 usable forms, Abramson has repeatedly received requests for a simpler version for layman and beginning promoters. Many have thanked him for saving them a fortune and some have decided not to promote as a result of reading the raw truth.
“We live in a day when people don’t want all of the detailed education, they just want to promote or are already promoting and need help”, Hal said. Requests have demanded a more streamlined, more direct approach. The new 140-page version removes much of the watch-out-for, and just reduces all of the variables into an easily understood, “anybody can promote” edition. Concerts are a puzzle of components that need to match up or you won’t break even. HOW TO PROMOTE, simplifies what it takes to do better than break even and increase your chances of winning on your first event.
According to George Gammon, "Promoters in every state and many countries have appreciated Hal’s generous insight." The book will help any marketer promote, regardless of your music type or even industry. Abramson constantly re-edits both books to stay current, so you won’t find it in bookstores.
Only available online at http://www.concert-
