Jennings President Keynote Speaker at Healthcare Communications Conference

PRLog (Press Release) – Oct 07, 2008 – Chapel Hill, N.C. – Jennings president and chief executive officer, Dan Dunlop, has been selected as the keynote speaker at the Fall Institute of the New England Society for Healthcare Communications (NESHCo).  The conference takes place in Westbrook, Connecticut, and will be attended by healthcare marketing professionals from throughout New England.  The annual conference is scheduled for October 15-17. For more information, go to http://www.neshco.org.

Dunlop’s presentation is titled “Marketing Patient Safety.” This keynote address will focus on best practices for marketing hand hygiene and other patient safety initiatives within a hospital or medical center.  Dunlop will be accompanied by co-presenter Brooke Tyson Hynes of Tufts Medical Center in Boston. Jennings and Tufts Medical Center have recently partnered on the development of an innovative patient safety campaign that has significantly impacted handwashing compliance within the medical center.

Jennings’ healthcare division handles strategic marketing and advertising for hospitals, academic medical centers, pharmaceutical firms, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report, Healthcare Advertising Review, Marketing Health Services and Marketing Healthcare Today.

About Jennings
Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com.