Circulation of MediaWeek Middle East will be 10,000 copies per week across the GCC and Levant with an up weighting in the media hubs of Dubai and Abu Dhabi where increasingly high numbers of blue-chip, multi-national and regional brands are choosing to centralise their regional communication strategies.
Based on a free-distribution model, individual copies will be sent to subscribers as well as bulk copies delivered to companies within the core industry sectors- advertising, media planning and buying, PR, research agencies as well as to media owners and client marketers. The title has been registered with BPA Worldwide and an application for auditing submitted.
ENG Media has brought together some of the strongest names in media journalism and publishing in the market to produce and market the magazine. The team includes Chris Wright (who launched and edited Communicate magazine) on board as Executive Editor, Peter Barton (ex editor of Gulf Marketing Review) as Editor, and Adam Grundy (ex deputy editor of Communicate)
On the commercial side, Ashley Rees is on board as Publisher (Ashley was a key member of the launch team of Campaign Middle East) and Tanya Sharp joins as Commercial Manager.
Sharp comes with a wealth of media trade publishing experience including stints in the UK at reputed publishing houses and in Hong Kong for the pan Asian title, Media magazine.
About ENG Media:
ENG Media is headed up by Group CEO, Rehan Merchant and Managing Director Neil Petch, former group sales director at ITP. The senior team also includes publishing director Mike Orlov; with a strong daily print background, Orlov was a key figure at the Daily Mail & General Trust spending 10 years with them on the sales and marketing side, five of which he served as Advertising Director for the Evening Standard.
ENG's diverse media interests include managing the sales and marketing for both Star TV Network and for Coast 103.2FM. Since the time of ENG's involvement, both entities have seen staggering achievement. In just under nine months since the acquisition, Star TV Network is now the region's strongest Asian network with viewing figures overtaking previous leader ZEE TV. Meanwhile Coast 103.2FM has soared in its share of listeners. In recent syndicated market research Coast notably outperformed its closest competitor Radio 2 in share of the 25-44yr, male/female UAE audience (source: IPSOS Radiometry results 2008, Wave 1, Jan-March 2008)
