The events involved are CMP Information’
Both reports support verified attendance data collected through the registration process with an analysis covering geographical breakout of attendees, visitor product interest, satisfaction data, buying plans and purchasing budgets collected through an attendee survey.
The audited attendee analysis for Internet World, which serves professionals working in internet and digital business sectors, showed that 13,348 people in total attended the show over the course of the three days, 11,156 of whom were visitors. This figure included a crossover of 2,258 people attending the International Direct Marketing Fair, which was taking place at the same time at the same venue. Online advertising (40.2%), search engine optimization (37.5%) and email marketing (37.4%) were the areas of most interest to attendees.
The Channel Expo report shows that the event was attended by a total of 2915 people, 2095 of which were visitors. 40.2% of those attending were at owner, partner, managing director of chairman level and 69.7% of those attending had buying responsibility for their company.
The supporting reports detail the primary business or industry sector from which the visitor base was derived and the seniority of each of the attendee. Supplementary information also identified the products visitors felt they were most likely to be interested in over the next twelve months.
The combination of comprehensive attendee research and audited attendee profile data provides a third-party performance benchmark of the value of an event. The report can be used by organisers as a powerful consulting tool to guide clients in making insightful strategic show selection and investment decisions, plan more effectively by identifying key market segments in attendance, provide a quantifiable basis for exhibitors to objectively and confidently measure their ROI, and identify opportunities for performance improvement by attracting more of their key targets.
“Our event audit and research reports counter the misconception that an event audit doesn’t provide sufficient information to sell to the exhibitor,” says Stuart Wilkinson, BPA Managing Director for EMEA. “The reports show how event audit and research can be used as a tangible marketing document, providing exhibitors with comprehensive independent information on which to base their buying decisions and event organisers with sophisticated, accountable data that delivers a point of differentiation and a real competitive advantage in the market place.
Ends.
Press Information:
Joe Palmer or Howard Robinson
CoCo Communications
T: 00 44 207 754 3551
E: joe@cococommunications.com or howard@cococcommunications.com
About BPA Worldwide
BPA Worldwide is the only global auditor of media. It is the world’s largest independent, not-for-profit auditor of business to business media offering uniformly applied standards around the world. Now in its 76th year, BPA Worldwide has more than 2600 advertisers and media buyers within its worldwide membership. It audits more than 2500 media properties across 25 countries, including more than 2000 business to business publications.
BPA audits enable media owners to compete successfully for advertising spend by providing media buyers and advertisers with independently audited data. Media buyers and advertisers, in turn, demand such independent metrics as a way of informing their buying decisions and protecting their interests. Third party audits represent the buyer’s only reliable assurance against misleading, exaggerated or even fraudulent claims.
BPA specialises in multimedia audit, including consumer press, newspapers, expos, website, email newsletters, database and other media containing advertising. This includes media circulation on an international or global basis by a publisher in another territory. This ensures comparability for advertisers and media buyers of media across national boundaries.
About Vivid Interface
Vivid Interface is a full service market research and insight company working extensively within the exhibition and event market place. The company conducts pre-show research, at-show research of both visitors and exhibitors and post-show research to provide insights on customer behaviour, develop new show concepts, advise on marketing and promotional strategies, pricing strategies and brand elasticity. Vivid Interface, which pioneered the use of electronic data collection and data mining in the exhibition environment, was the winner of the 2005 AEO Excellence Award.
