Brad Beasley
CrossLink Media
210-857-5802
Bbeasley@CrossLinkMedia.com
Santikos Theatres Selects CrossLink Media to Power its Mobile Marketing Programs
SAN ANTONIO, TEXAS, September 30, 2008 - Santikos Theatres, the only major independently owned and operated theatre chain in Texas, has selected CrossLink Media to power its mobile marketing programs that launched earlier this week.
CrossLink Media's proprietary software platform, MessageLink, will power the Santikos mobile program to allow consumers to text in for movie schedules and show times from their mobile phones and will also provide Mobile VIP Club members with special offers and discounts.
Consumers will text the word SANTIKOS to 95613 to receive an immediate offer to their wireless phone and a link to the Santikos mobile website for all theatre locations, movie listings and show times.
“The ability to check movie listings and show times from the wireless phone is a perfect fit for our customers. Our partnership with CrossLink Media provides Santikos customers with added convenience, mobile-only discounts and incentives and delivers all of this directly to their mobile phones. This is a win-win for everyone,” said Meghan Vincent, Director of Communications, Santikos Theatres.
“Santikos Theatres is already a household name in the San Antonio area and our mobile programs will help provide even greater value to their customers and enhance the overall user experience”, said Brad Beasley, President of CrossLink Media.
About Santikos Theatres
Louis Santikos, a Greek entrepreneur, was one of the pioneers in the San Antonio motion picture industry. Having immigrated to Texas Mr. Louis Santikos built the first opulent movie theatre in San Antonio, the Palace Theatre. This endeavor was only the beginning at the Santikos Company, which included film distribution and continued to introduce many more grand theatres throughout the decades that followed.
Louis’ son John always shared his father’s passion for motion pictures and after graduating from St. Mary’s University, he entered the movie business. His first involvement in the motion picture industry was with the Olmos theatre in San Antonio, a successful single screen movie house. John continued to bring new cinema experiences to San Antonio when he acquired thirteen Drive-In theatre locations, including the historic Mission Drive-In.
Over the next 2 decades, John Santikos added to his entrepreneurial resume with many more theatres across the city featuring the latest ideas in the industry including the first multi-screen indoor theatres, art theatres, THX and digital sound technology, 3D presentation etc.
In 1987, the operational division of the theatres was sold to Act III Theatres. However, in May 2001, John Santikos returned to his beloved business by obtaining the theatre chain he had sold. He quickly reinvigorated the company with his passion for films and business savvy.
At this time he brought many innovations to San Antonio; The in-theatre dining experience, the redesigning of the city’s only art house, The Bijou at Crossroads and completely remodeling the Galaxy, transforming it into the Rialto Cinema Bar and Grill. Today, the theatre circuit also includes the Northwest, the completely renovated Embassy and four brand new multiplexes:
About CrossLink Media
CrossLink Media, a leading interactive mobile software company, provides mobile solutions that create a truly interactive consumer experience. Its proprietary software platform, MessageLink, allows organizations, brands and media companies to effectively communicate with consumers in real-time and with measurable results. CrossLink Media also services brands with its proprietary Bluetooth ad-serving software, BlueLink, which enables brands to further develop their customer relationships within close proximity to the BlueLink device.
CrossLink Media creates, manages and delivers mobile campaigns via relationships with all major wireless carriers throughout the United States. CrossLink Media’s mobile network provides access to over 200 million wireless phone subscribers in the U.S. and can extend this network to reach over 2 billion consumers worldwide. Whether it’s broadcast, print, outdoor, or online, CrossLink Media cuts through the advertising clutter and creates a one-on-one relationship with the mobile consumer. For more information, visit www.CrossLinkMedia.com.
Santikos Theatres and the Santikos Theatres logo are
trademarks of Santikos Theatres.
CrossLink Media, the CrossLink Media logo, BlueLink and MessageLink
are trademarks of CrossLink Media.
