Scope of the Report
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
* Includes a five-year forecast of the industry
Highlights
The global air fresheners market grew by 5.1% in 2007 to reach a value of $4.7 billion.
In 2012, the market is forecast to have a value of $5.9 billion, an increase of 26.1% since 2007.
The market grew by 3.0% in 2007 to reach a volume of 1.7 billion units.
In 2012, the market is forecast to have a volume of 1.9 billion units, an increase of 15.2% since 2007.
Sales of electrical air fresheners account for 34.9% of the market by value.
Europe accounts for 43% of the market by value.
S.C. Johnson is the leading company in the market, holding a 32.3% market share by value.
Supermarkets and hypermarkets form the leading distribution channel for air fresheners in the global market, accounting for 64.6% of the market's value.
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The air fresheners market consists of continuous air fresheners, electrical air fresheners and pump/aerosol air fresheners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.
For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
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