Bringing nearly 20 years of strategic and creative experience to the Marketing Conference, Rabkin will speak about word of mouth marketing, the fastest growing form of marketing that gives people a reason to talk about a company’s products or services, and makes it easier for those conversations to take place. Rabkin will also discuss the following:
• Customers and control—using the tools they have, such as the Internet, to communicate and respond in public.
• You are what you are—not what you say you are—not what you think you are. The user experience is what defines you.
• Honesty and transparency are the only choice.
• Happy customers are money in your bank.
• Are you interesting?
• Tips, tools, technology and techniques.
At Wowza, Rabkin is responsible for conceptualizing word of mouth marketing strategies, brand consulting, copywriting and new business development. Rabkin has received numerous awards from professional organizations, including the Clios, The One Club, Retail Advertising Council (RAC) and the Minneapolis Show. For the past nine years Rabkin has also served on the faculty at Brainco: Minneapolis School of Advertising, Design and Interactive Studies.
Wowza is the agency of record for Americana Community Bank, which introduced Rabkin to the MBA.
The Minnesota Bankers Association (MBA) seeks to provide its members with the leadership, services and support necessary to ensure a growing and vital financial industry. The Marketing Conference, sponsored by Marquis Software Solutions, Cisco Systems, Inc., Curtis 1000 and John M. Floyd & Associates, will be held on Wednesday, April 16, 2008, at the Marriott Minneapolis West, and is designed for individuals with the responsibility of promoting products and services for any size bank.
