The Gartner rated open source CMS is used by leading publishers such as Keesings, Informa, Imagine Publishing, and Mercator Media to control their web content and engage users online. The launch at the trade show reflects the fact that publishers have some of the most dynamic content management requirements.
Speaking at the recent Digital Publishers Association conference in Brighton, Squiz Director Stephen Morgan stated that online content control is the biggest challenge facing the UK publishing industry.
“Publishers are searching for robust and sustainable business models which will carry them through online. 'Web 2.0' type elements such as user generated content and content syndication are often seen as a threat but can be embraced as an opportunity. Today, with advertiser revenue moving to Google and friends in a substantial way, publishers now have more opportunity to generate revenue online.”
The latest version of MySource Matrix (3.18) puts accessibility and usability at the forefront of their web presence. It features substantial developments in social media, web 2.0 and multi-channel publishing of content. Search engine optimisation plays a large part in any site development and it is the control that publishers have over not only content but also revenue generation that has enabled MySource Matrix to be at the forefront of open source CMS projects in the UK.
“People view open source as cheaper, allowing control over budgets,” continues Morgan “but we feel the most critical aspect is the fact that development is driven by the user community. As and when new needs arise all users benefit from the delivered solutions – innovation is community led rather than being driven by any one organisation.”
The latest version of MySource Matrix (3.18)
Attendees to the Expo, being held at London's Olympia 2, will be able to see in action the latest version of open source CMS MySource Matrix, as well as receive free copies of the latest Squiz white papers on usability, accessibility and SEO.
http://www.squiz.co.uk
http://www.squiz.co.uk/
About Squiz
Squiz helps some of the UK’s leading organisations to gain more control of their web sites and intranets. For example, Oxford University, The Royal College of Nursing and Future Publishing all use Squiz’s MySource Matrix Content Management System. In doing so they’re saving money, improving the services they’re delivering to users, and gaining more control of their web development. We develop MySource Matrix as an open source product and then provide support services around it to help our clients get more value from their web spend. We’re kind of like the Red Hat of the CMS world. Our approach is successful because of the strength of our CMS and our experience in diverse fields. We’re also cost-effective because being open source, MySource Matrix costs nothing to acquire or use.
