Springboard Research Named a “Rising Star” in the Global IT Market Research Industry

PRLog (Press Release) – Jan 24, 2008 – Singapore – Springboard Research, a leading innovator in the IT market research industry, today announced that it has been named a “Rising Star” in the global IT Market Research industry by Outsell, the leading research and advisory firm for the information industry. Springboard is the first ever Asian IT market research firm to be named a “Rising Star” in this market segment, further demonstrating the increasing importance of Asia in the global IT market research industry.

“We are honoured to be recognized as a “Rising Star” by Outsell, the leading analyst firm for our industry.  It is a very rewarding achievement for all of our employees, and a validation of Springboard’s company values and innovative research model,” said Dane Anderson, CEO of Springboard Research. “Our goal when we established Springboard was to leverage a more innovative, effective and efficient research model to deliver greater value to the market, and Outsell’s recognition of our efforts makes us feel very proud of what we have accomplished,” added Mr. Anderson.  

This year, Outsell looked at growth and an unusual or unique position in the market as the criteria for choosing Rising Stars.  In Outsell’s IT and Telecom Research and Report Services (ITTRRS) Leader board, Springboard scored highly in the “In Tune with Tomorrow” category related to the firm’s innovativeness, agility, creativity, speed, as well as market focus and customer centricity.

“International markets are becoming ever more important for the IT market research industry and Springboard has been able to leverage its model to help increase coverage in many emerging markets, especially in Asia,” said Louise Garnett, Vice President and Lead Analyst at Outsell, Inc.  “The Asia market is a hot spot right now for many information companies and IT Research is no exception.  Given their roots in Asia, this gives Springboard a great advantage to grow rapidly.”

Outsell identified that Springboard’s key differentiator is its research model, which helps to provide more flexibility, lower prices, and the ability to cover new markets and technologies much quicker.  “We feel that we are just scratching the surface in ways that we can leverage our model to provide more value to our clients and the industry,” said Chris Perrine, COO & EVP of Sales & Marketing for Springboard. “The market research industry is due for a tectonic shift as new approaches and models challenge the old guard and Springboard’s goal is to be at the forefront of these changes.”