PRLog (Press Release) –
Feb 14, 2007 – The different products on view at Première Vision and Texworld—the two major fabric fairs held simultaneously in September 2004 at different venues in Paris, France—illustrated the way in which European fabric makers are fighting to hold their places in world markets. Fabrics at Texworld, a global fabric fair with a high share of exhibitors from Asia, Eastern Europe and South America, were generally of good quality and offered at attractive prices. But at Première Vision they were more innovative and design-led, and were bright, and colourful. Similar products, mainly from the design-conscious Italian fashion fabrics industry, were on show at Milan’s Moda in Tessuto and Florence’s Prato Expo fairs. European mills are pouring all their energies into fabrics which are new and exciting in construction, design and finish. Care is being taken to offer coordinated colour ranges. New ways have been devised of producing fabrics which have classic looks but embody lightness, softness and comfort. The qualities apparent in some fabrics are being achieved by using a range of different finishing techniques, including the use of nanotechnology. However, these dazzling, high end, luxury fabrics can be expensive. It is crucial to the future of the European textile industry that there is a world market for them, and that customers perceive them to be good value for money.
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