09 January 2007, Poprad, London, : RTI, Radio Tatras International, the leading interactive pan-European English/Slovak radio station, is proud to announce the launch of its Environmental Campaign, with a difference.
Listeners are now able to send there ideas to planet@rti.fm and the best suggestions will be made into pseudo commercials complete with a tag-line for the person who made the suggestion
Eric Wiltsher, Director RTI, said: “We all know we should do something to help reduce global warming, but exactly what?
“Our campaign will focus on Realistic Temperature Information reduction ideas and/or ways to reduce the use of energy.
“For example one of the promos already being made asks how much water does it take to fill a bath twice? The RTI tag-line is, “Well save water and bath with a friend”.
“Another features the sound of a kettle boiling water and asks, “How long does it take the kettle to boil”? The RTI tag-line is, “Save water and energy by just boiling enough water for the drink you want to make”.
“And we are sure our listeners also have great energy saving tips and therefore we will be inviting the entire RTI audience to e-mail in with there TOP TIPS for saving energy and naturally saving themselves a great deal of money as well”.
Listeners can send in there top tips to save energy, water, and the environment by e-mailing:
planet@rti.fm
Saving the planet doesn’t have to be boring, it can be great fun and save everyone energy and money at the same time.
************************************************************
For more information:
Petra Norris
Telephone (office hours)
+421 (0)52 78 71 999
info@rti.fm
